The Ant And The Elephant

How can an Ant control an Elephant ?


In The Ant And The Elephant, renowned business strategist and Olympian, Vince Poscente, weaves a clever parable around profound concepts that can have an immediate impact on your life and the life of your organization.



With his trademark wit and wisdom, Poscente shows us how to focus on and redirect the subconscious mind in order to accomplish the goals we consciously strive to achieve. This empowering story illustrates that understanding the dynamic relationship between conscious and subconscious thought is the first step toward becoming a leader who can transform individual performance. But harnessing the power of the subconscious is an experience commonly fraught with frustration. Even the most competent amongst us battles the subconscious fears, habits and attitudes that obstruct authentic leadership. In fact, adjusting our own patterns of behavior as a means to motivate others is not unlike an ant trying to convince an elephant to change its ways.



Meet Adir the ant and Elgo the elephant. Like two teammates who must work together to realize a common goal, Adir (our overly conscious hero) and Elgo (Adir’s stubborn and instinctual subconscious partner) must work as a single creature in order to reach the Oasis, their vision of a paradise in the African savannah.



Once you understand the power of the conscious and the subconscious mind, and that they are interdependent on each other, you will better manage your mind to achieve your goals and dreams. This book demystifies and simplifies understanding the brain.



Their simple story is a powerful metaphor designed to bring out your best performance as a leader, so that you can do the same for those around you. Destined to become an instant business classic, The Ant And The Elephant is a must for all who wishes to reach their full potential as individuals.